As the end of the year approaches, it’s tempting to jump straight into a new content calendar, ambitious goals, or the latest marketing trend. But effective marketing starts before you decide what to post.

In this interactive workshop, marketing and business consultant Leia Owen will help you step back, look at the bigger picture, and begin building a practical marketing strategy for 2027.

We’ll look at what worked this year, what may be worth leaving behind, and how your business goals, audiences, priorities, marketing channels, and content can work together. Then we’ll start mapping the year ahead, including important dates and opportunities, and build a realistic framework for putting your plan into action.

You’ll leave with clearer direction for your 2027 marketing and actionable ideas you can begin using before January arrives.

Whether you handle your own marketing, work with a team, or outsource pieces of it, this workshop will help you spend less time wondering what you should be doing and more time marketing with intention.

We’ll work through: reflect → set goals → identify audiences → choose priorities → map the year → choose channels → build content pillars → create a realistic implementation plan

Stay & Connect

The workshop runs from 2:00–3:30 PM, but you don’t have to head out when it ends. You’re welcome to Stay & Connect at Good Company until 5:00 PM to keep the conversation going, get a little work done, or start putting some of your new ideas into action.

What to bring

No homework required! You don’t need a marketing plan, content calendar, or list of goals prepared ahead of time.

Bring whatever you normally use to keep track of your business and ideas: a laptop, planner, notebook, calendar, or even the Notes app on your phone. If you already have a marketing calendar, upcoming events or promotions, or a running list of ideas, feel free to bring those too.

We’ll use our time together to figure out what actually deserves your marketing attention and begin turning all those ideas into a realistic plan for 2027.

About Leia

Leia Owen is a marketing and business consultant who helps small businesses, organizations, and community-focused brands make marketing more manageable, strategic, and effective.

A full-time consultant since 2019, Leia has worked with hundreds of businesses and organizations across a wide range of industries. Her experience spans social media, email marketing, websites, content development, events, print marketing, Google Business Profiles, marketing audits, consulting, and training.

Rather than focusing on one platform or the latest trend, Leia takes a big-picture approach, helping clients understand how their goals, audiences, messaging, content, and marketing channels work together.

As a small business owner herself, Leia focuses on strategies that make sense for a business’s actual time, resources, and goals, rather than adding more to an already crowded to-do list. She is also actively involved in the MetroWest business and nonprofit community.

About Inside Scoop

Inside Scoop is Good Company’s year-round workshop series featuring local experts, practical ideas, conversation, and connection, plus ice cream from Picco. Workshops are designed to be small and interactive, with plenty of opportunity to ask questions and learn from each other.